Hero design and animation

A hero section design, including branding, illustration and animation for an app website.

Ryde is a car sharing app which aims specially to the young public, which is used to play apps often, and making the overall experience simple and fun.

The branding, colors and visuals transmit an energetic and playful feeling.
The animation depicts the car ride itself, focusing the attention on the car (the service to be called) and the streets motion, describing the travel (the goal).

Made with Illustrator and After Effects.